The bicycle you buy, and especially where you buy it, has a huge impact on your safety, comfort, and how much fun you have riding your bike!

Bicycles are vehicles that can travel at high speeds and withstand even demanding conditions. To do their best, they need to be constructed of high-quality materials, assembled by competent and trained bicycle mechanics, and properly adjusted to fit you right.

By purchasing your new bike from a professional bicycle store instead of from a mass merchant or "discount" department store, you receive numerous important advantages that will ensure a lifetime of cycling enjoyment.

See The Bike Shop Advantage comparison chart below for more